The Programs
Pick your entry point.
Compound from there.
Every program runs on the same operating system — Physical, Stoic, AI. Start with one operator or run all three. The compounding is the point.
Three Tracks
One operator at a time, or all three at once.
The body that runs the business.
Strength, recovery, and metabolic baseline engineered around a founder's calendar — not a bodybuilder's. Minimum effective dose, maximum durability.
- Sleep architecture & recovery protocol
- Zone-2 cardiovascular baseline
- 3-day strength minimums
- Travel & high-stress contingencies
The mind that makes the calls.
A daily operating discipline drawn from Marcus Aurelius, Seneca, and Epictetus — translated into a system you run before the first meeting, not a book you mean to finish.
- Morning journaling system
- Premeditatio malorum (weekly pre-mortem)
- Stoic decision framework
- Evening review & amor fati practice
The leverage that scales without you.
Build the automation and content engine that turns one input into twelve outputs. GHL workflows, a Claude-assisted publishing stack, and a leverage audit that finds where your time is leaking.
- GHL automation buildout
- AI content engine (1 → 12)
- Personal leverage stack
- Quarterly compound audit
The Flagship
The Apex 90.
Ninety days. All three operators, sequenced. The complete compound build.
Run the full system, supported.
A guided 90-day build that installs all three operators in sequence — physical base first, stoic discipline layered on, AI leverage compounding last. Weekly check-ins, a private cohort, and the full protocol library.
- All three operator tracks, sequenced
- Weekly 1:1 accountability check-in
- Private founder cohort (capped at 20)
- Full protocol & template library
- The Compound Audit, start and finish
Membership
Three ways in.
Start free, run a single track, or commit to the full compound build. No lock-in — cancel anytime.
- 5-day Stoic Operator Challenge
- One email per day, implement same-day
- The Apex Morning Protocol
- Sample of all three tracks
- Choose one track: Physical, Stoic, or AI
- Full protocol library for that track
- Monthly group coaching call
- Community access
- Swap tracks anytime
- All three operators, sequenced
- Weekly 1:1 accountability
- Private cohort, capped at 20
- Complete template library
- The Compound Audit ×2
Questions
Before you start.
No. The Physical Operator track is built around minimum effective dose. We start from your current baseline — whether that's untrained or already lifting — and engineer durability, not vanity.
The Stoic track runs in roughly 20 minutes a day, split morning and evening. Physical sessions are 45 minutes, three times a week. The AI build is front-loaded — heavier in the first weeks, then it runs largely on its own.
You don't need to write code. You need to follow a system. We hand you the GHL workflows and the Claude-assisted content stack and walk you through installing them on your own business.
That's the Single Operator plan — pick the track that's your current bottleneck. You can swap tracks any month, and upgrade to the full Apex 90 whenever you're ready to compound all three.
Yes. Monthly plans cancel with one click, no pitch call. The Apex 90 is a fixed 90-day program with a 14-day refund window if it isn't the right system for you.
Start Here
The fastest way in is free.
Run the 5-Day Stoic Operator Challenge before you commit to anything. One system, implemented same-day, no card required.