Privacy Policy
Overview
This Privacy Policy explains what information Apex Life Fitness ("Apex," "we," "us") collects when you use apexlifefitness.com, our programs, and our store, and what we do with it. We keep this direct on purpose: we collect what we need to run the service and nothing we don't.
By using our site or services, you agree to the practices described here. If you don't agree, please don't use the service.
Information We Collect
Information you give us
- Contact details — name and email when you join the challenge, subscribe, apply for coaching, or place an order.
- Order information — shipping address and purchase history (payment is processed by our provider; we do not store card numbers).
- Anything you submit in a form, application, or message.
Information collected automatically
- Usage data — pages viewed, links clicked, and general interaction with the site.
- Device data — browser type, device, and approximate location from your IP address.
How We Use It
We use the information we collect to:
- Deliver the programs, emails, and products you ask for.
- Process orders and provide support.
- Send the challenge, newsletter, and account-related messages you opted into.
- Improve the site and our offerings.
- Meet legal and tax obligations.
We never sell your personal information. Full stop.
Sharing & Disclosure
We share data only with the service providers that make the business run — payment processors, email and analytics platforms, shipping carriers, and our hosting provider — and only to the extent they need it to perform their function. We may also disclose information if required by law or to protect our rights.
Cookies & Tracking
We use cookies and similar technologies to keep the site working, remember your preferences, and understand how the site is used. You can control cookies through your browser settings; disabling some may affect functionality such as your cart.
Your Rights
Depending on where you live, you may have the right to access, correct, export, or delete the personal information we hold about you, and to object to certain processing. To exercise any of these, email us at privacy@apexlifefitness.com and we'll respond within the timeframe the law requires.
You can unsubscribe from marketing email at any time using the link in any message.
Data Retention
We keep personal information only as long as needed to provide the service, meet legal obligations, resolve disputes, and enforce our agreements. When it's no longer needed, we delete or anonymize it.
Security
We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is perfectly secure, but we work to safeguard your data and to limit access to those who need it.
Changes to This Policy
We may update this policy from time to time. When we do, we'll revise the "last updated" date above and, for material changes, give notice through the site or by email. Continued use after changes means you accept the revised policy.
Contact
Questions about this policy or your data? Reach us at privacy@apexlifefitness.com or through our contact page.